About Marketing Innovation Academy
What drives us
Bridging the gap between Marketing and generative AI
The Marketing Innovation Academy was founded on one core belief: The future of marketing is based on trust, not traffic. We exist to equip senior marketers and entrepreneurs with the proprietary framework needed to transition from chasing search engine rankings to becoming the definitive, cited authority in the age of Generative AI.
We don’t teach old SEO tactics. We teach Generative Engine Optimization (GEO)a strategic discipline built to acquire “Borrowed Authority” and establish an unassailable competitive advantage.
The story behind the GEO framework
Founder and researcher
Marielle Alferink is a marketing professional and graphic designer with a passion for innovation. After studying Communication & Multimedia Design at NHL in Leeuwarden and gaining international experience at Lusofona University in Lisbon, she gained years of practical expertise in marketing and design, currently working as a marketer and graphic designer at Obimex.
Marielle’s curiosity for progress in design and technology led her to identify the monumental shift caused by AI. While the industry was debating the impact of ChatGPT and AI Overviews, Marielle dedicated herself to months of proprietary, first-principles research.
“I set up this course by researching when there was barely any information. I connected the dots in real-world marketing and relentlessly researched how specific marketing components must change to get mentioned in AI search results. This framework is the codified result of that deep dive.”
This is not a theoretical course; it is an evidence-based strategy built on the proprietary insights of a practitioner who solved the GEO problem before it was widely understood.
Academy’s commitment to innovation
Developed by a marketer, taught with AI precision. The GEO framework is Created by Marielle Alferink and delivered using a state-of-the-art teaching method that reflects our commitment to innovation:
AI teacher
We made a deliberate, strategic choice to utilize an AI avatar for instruction. Emma, our dedicated AI Instructor, is programmed and trained on Marielle’s exact GEO methodology. This ensures:
Unprecedented Clarity: Every complex concept is explained with perfect, consistent clarity.
Zero Variability: The framework is taught exactly as it was researched, without human error or subtle deviations.
Innovation in Action: We use the best available technology to teach the future of marketing, proving our commitment to cutting-edge tools.